The Volkswagen Amarok is a large pickup truck that’s sold around the world, except in the USA and Canada, but where does it gets its name?
According to Interbrand, the agency tasked with naming Volkswagen’s first body-on-frame pickup truck since the Taro of the late 1980s and early 1990s: “In the Inuit language, Amarok means ‘arctic wolf,’ considered by the Eskimos of Northern Canada and Greenland to be the king of the wild.”
The name is also meant to evoke the “power, endurance, and the robust nature” of the vehicle. It’s also said that in some Romanic languages Amarok is “associated with the meaning ‘he loves stones.'”
The Amarok is far from the first wolf-based name used by Volkswagen. The earlier Lupo city hatchback means wolf in Latin.
These wolf names are said to be a nod to the wolf that’s referenced in Volkswagen’s hometown of Wolfsburg, Germany.
