Mazda is hoping to clarify its Zoom-Zoom tag line, with a new bunch of advertising that focused around the fact that “Driving Matters”.
Mazda and its advertizing agency are hoping to attract, what they call, “Global Mazda Target” of people who are more interested in experiences than things, are well informed and, of course, enjoy driving.
The first ad in the series tracks vehicles in one man’s life, from his first Miata through to Mazda 3, a CX-5, a 6 sedan and back to the new MX-5.
