Using the US military’s World War II Jeep or General Purpose vehicle as inspiration, Rover launched the rugged, basic, go-anywhere Land Rover four-wheel drive in 1948.
In 1978 Land Rover became a brand of its own, rather than a model within the Rover range.
As with Rover, Land Rover has been part of Leyland Motors (1967), British Motor Holdings (1968), British Aerospace and then BMW.
When BMW decided to divest itself of all its British offerings, except for Mini, it sold Rover and MG to the Phoenix Group. Land Rover was separated from its mother brand and sold to Ford, who decided to pair it with Jaguar.
During the financial crisis, Ford sold its premium automotive brands, with Jaguar and Land Rover going to the Indian Tata group.
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News, Reviews, Features
- 2021 Land Rover Defender V8: Supercharged engine for offroad madness
- Jaguar Land Rover and BMW to develop electric car components together
- 2020 Land Rover Discovery Sport vs 2014-2019: Facelift differences compared
- 2020 Land Rover Defender coming to the US, Canada
- Jaguar Land Rover to axe 5,000 jobs in UK because Brexit, China
- Special Land Rover Discovery joins Austrian Red Cross fleet. Stat!
- Jaguar, Land Rover, Range Rover to drop supercharged V8 for I6 turbo
- Jaguar Land Rover to refresh entire range, add 4 new models by 2024
- Land Rover developing self driving technology to go offroad
- 2018 Land Rover Discovery: LR4 replacement's front shown before debut
- 1948 Land Rover Series I: 25 SUVs to be restored by the factory
- Land Rover Defender: 14 facts to celebrate 68 glorious years
- GM, Audi, Jaguar Land Rover stop sales in Russia
- Land Rover Discovery Sport to be built in Brazil and China too
- Land Rover Discovery Sport revealed after images leaked online
- Land Rover Discovery Vision concept has transparent bonnet, remote control