Could GM revert to the worst of its pre-bankruptcy badge-engineering tricks with the new Chevrolet Trax?
When asked by Automotive News if there will be a GMC version of the Chevrolet Trax (above) small SUV, the Trax chief engineer, Al Manzor, said: “I think that is certainly possible.”
The Chevrolet Trax, which is the slightly rebodied stablemate of the Buick Encore/Opel Mokka, has only recently gone on sale in the USA. It’s launch in the land of the free was prompted by strong sales of the Encore.
If GM does decide to make a GMC variant of the Trax/Encore/Mokka, it could very eat into sales of the Buick version (below), because a majority of the Buick dealerships in the US also sell GMC.
A similar situation already exists, with the GMC Acadia, Chevrolet Traverse and Buick Enclave all spun off the same large front-wheel drive platform.
Source: Automotive News
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