ToyotaHilux

Toyota Hilux etymology: What does its name mean?

The Toyota Hilux is one of the world’s best selling pickup trucks. It’s hardy reputation has seen it become a staple in Asia, Africa, the Americas and Australia, but what does its name mean?

Credit: www.sebastienmauroy.com


Toyota says that the Hilux name is a portmanteau of high and luxury.

While this might seem like an odd name for what, in many cases, is a work vehicle that doubles as family transport, remember that back in 1968, when the nameplate debuted, reliability was itself a luxury of sorts.

Although it mightn’t be a Rolls-Royce, with the passing of time, the Hilux (and its competitors) have accrued many luxuries of the modern world, including smartphone connectivity, satellite navigation, and passenger car-like safety features.