Audi’s sales chief has stated that the luxury marque will not feature a model smaller than the A3 sedan in the United States.
Luca de Meo, Audi’s head of sales and marketing, told attendees at Automotive News World Congress in Detroit: “You won’t see us go down-market more. You’ll see us go upmarket more. We’re trying to take our share in the upper segment.”
Currently Audi markets the A1 three- and five-door hatchbacks in Europe and other parts of the world. Based on the Volkswagen PQ25 platform that’s shared with Volkswagen Polo and Seat Ibiza, the 8X Audi A1 measures 3.95m (155.7 inches) from end to end.
Later this year the company is due to launch its smaller SUV, the Q1, but this isn’t on the cards for the US.
In its push upmarket the company will offer a new model, dubbed the A9, which will use the company’s new styling direction as laid out by the Prologue concept.
Source: Ward’s Auto
