Production of the Ford Bronco has begun at the Michigan Assembly plant 25 years after the fifth generation model stopped.
Although the Bronco Sport (based on the Ford Escape) was launched at the same time as the Bronco, and has been available for a few months now, the Bronco is only now starting to be built for customers.
Ford wants to get the Bronco right, because it could be a huge profit center for the company.
So far 125,000 orders have been placed, and there are over 190,000 reservations for the car across North America.
